The WNBA has officially partnered with DraftKings, marking its second deal with a sports betting and daily fantasy sports operator. Following in the footsteps of FanDuel, DraftKings hopes to expand its brand visibility and bring new bettors to the women’s basketball league. This partnership allows DraftKings to use official WNBA logos, providing bettors with access to the league’s data and branding across its DFS and sportsbook apps. The collaboration also includes marketing activations and exclusive hospitality events, enhancing fan engagement nationwide.
DraftKings President Matt Kalish expressed his enthusiasm, stating, “We are proud to support the WNBA in its efforts to continue expanding the game. This partnership will allow us to deliver engaging WNBA content on our platforms and elevate the fan experience for millions.”
WNBA legend Lisa Leslie, now a DraftKings Talent Ambassador, echoed similar sentiments. She emphasized that the deal would boost the league’s visibility and fan involvement, aligning with the WNBA’s rapidly growing reach.
Impact of the Partnership on Texas Fans
For Texans, this new partnership doesn’t translate into much beyond more marketing. Texas continues to resist sports betting legalization, standing firm despite nationwide trends. Dallas Wings fans, however, will notice DraftKings branding during games. And as the Wings move to a new arena in downtown Dallas in 2026, that branding will follow.
The one silver lining for Texas sports enthusiasts is the focus on daily fantasy sports (DFS), which remains legal. DraftKings’ DFS offerings will receive a push through this deal, allowing some level of participation for fans in the Lone Star State.
Despite the lack of legal betting options, the partnership still signals an increased awareness of women’s sports, driven by major players like DraftKings. Although Texans may not be able to place legal wagers any time soon, the deal will continue to highlight both the WNBA and the ever-expanding presence of sports betting in the U.S.
Sourse : https://www.playtexas.com/news/draftkings-wnba-partnership-bring-texans-more-marketing-little-else/