PlayStar has teamed up with renowned game developer Play’n Go to enhance its online casino platform with an exciting range of slot games. This collaboration is expected to elevate PlayStar’s total game offerings to over 600 titles, positioning the operator to compete more effectively in New Jersey’s dynamic online casino market. The partnership aims to provide PlayStar Casino NJ with a significant advantage, as Play’n Go brings a collection of engaging games that are highly regarded by players.
Key Collaboration Aims to Boost PlayStar’s Presence in New Jersey
According to an official press release, the partnership between PlayStar and Play’n Go is deemed essential for enhancing the competitive landscape among online casinos in New Jersey. With this collaboration, PlayStar gains access to some of Play’n Go’s most popular slot titles, including:
- Reactoonz
- Rich Wilde
- Book of Dead
- Rise of Olympus
- Raging Rex 2
- Legion Gold
Magnus Olsson, Chief Commercial Officer at Play’n Go, expressed excitement about the collaboration, stating, “Play’n Go has established itself as one of the most sought-after providers in the iGaming industry. Partnering with an emerging brand like PlayStar will significantly boost our visibility in the New Jersey market. Our extensive collection of over 360 premium titles includes some of the most-played games of all time, and we look forward to introducing the best of our lineup to PlayStar in the coming weeks. We can’t wait to see how players respond to our titles.”
PlayStar Aims to Regain Momentum in a Competitive Market
Although PlayStar has experienced growth since its launch, it has encountered a decline in momentum over the past few months. The operator’s revenue figures have fluctuated, as detailed below:
- January: $1.5 million
- February: $1.6 million
- March: $1.8 million
- April: $2.4 million
- May: $2 million
- June: $1.9 million
Despite not rivaling industry giants like FanDuel and DraftKings, PlayStar maintains a respectable position in New Jersey’s online gambling market. In April, it ranked 11th out of 31 platforms. The recent dip in revenue presents an opportunity for PlayStar to regain its previous momentum, and the partnership with Play’n Go is expected to play a crucial role in this endeavor.
Dan Alexander, COO at PlayStar, remarked, “We’re proud of the popularity that PlayStar has achieved since launching in New Jersey. One key to our success has been our commitment to offering the best casino content to our customers. Partnering with Play’n Go will allow us to strengthen this proposition in the Garden State by introducing fan-favorite titles like Reactoonz, Rich Wilde, and Book of Dead. We are confident that players will love exploring what the studio has to offer.”
The addition of these highly sought-after titles is likely to propel PlayStar’s revenue back above the $2 million mark, setting the stage for a mutually beneficial partnership.
Source : https://www.playnj.com/news/playstar-adds-play-n-go-slots-strengthen-nj-online-casino-foothold/82521/