This summer, Deadwood, South Dakota, is poised to unveil an exciting new casino that promises to enhance the city’s historic charm. Hard Rock International will celebrate the grand opening of its new “Rocksino” on August 8, marked by a dramatic guitar smash to signal the launch.
For Iowans planning a visit to the iconic Mount Rushmore this summer, the Rocksino is just a two-hour drive north, making it a perfect addition to their travel itinerary. This new venture will be the first Hard Rock casino in South Dakota, expanding the brand’s reach across 12 states.
Rocksino Enhances South Dakota’s Casino Landscape
Located nearly 400 miles from the Iowa border, the new Rocksino is not expected to disrupt Iowa’s well-established casino market, which boasts 23 venues and a robust 35-year history. Although Iowa has yet to legalize online casinos, the success of online sports betting since its launch in 2019 shows a thriving gambling community.
The Rocksino offers Iowans a new reason to explore their neighboring state. Upon opening, South Dakota will welcome Hard Rock as its newest casino operator, joining facilities like Iowa’s Hard Rock Sioux City, which has been a fixture since 2014.
Jon Lucas, Chief Operating Officer at Hard Rock International, highlighted Deadwood’s rich Old West history as a significant attraction for the company. “Hard Rock prides itself on creating authentic and memorable experiences for our guests, rooted in music and rich cultural heritage. We are excited to contribute to one of the most historically celebrated places in the U.S. and provide an economic boost to Deadwood,” he stated.
Rich Turbiville, General Manager of Rocksino, echoed these sentiments, noting the allure of the Black Hills and Deadwood’s storied past as compelling factors for Hard Rock’s investment. “They fell in love with the area and wanted to integrate into its history and mystique, especially from the Gold Rush era,” he remarked.
A Unique Experience Tailored to Deadwood’s Character
Unlike Hard Rock’s larger resorts in Florida and Nevada, the Deadwood Rocksino will have a more intimate setup to complement its surroundings. With 20 other casinos in the area, none exceeding 350 slot machines, Rocksino will feature a boutique hotel, offering 86 slot machines, luxury guest rooms, a full-service restaurant and bar, and a signature Hard Rock retail store.
Additionally, Hard Rock is committed to making a positive impact in the local community. It has partnered with the Tunnel to Towers Foundation to support the Oglala Sioux Tribal Veterans Program, providing mortgage-free housing for injured veterans and first responders. More details about this partnership will be unveiled at the grand opening.
With Hard Rock’s entry into Deadwood, the city gains a new level of authority as the 21st casino to operate there. The brand brings extensive experience in hospitality, entertainment, and gaming, setting a new benchmark for the area’s standards in these sectors.
Moreover, the Rocksino will attract gamblers from neighboring states, particularly Iowa, by implementing its loyalty program, allowing members to earn and redeem points at Hard Rock properties worldwide.
Though it may not be the largest casino in town, the Rocksino is expected to be a major draw from its very first day. While some local patrons may remain loyal to their familiar establishments, the majority of Deadwood’s casino traffic is generated by tourists, many of whom already recognize and trust the Hard Rock brand, providing the Rocksino with an immediate advantage.
Source : https://www.playia.com/rocksino-opens-deadwood-south-dakota-iowa-gamblers-august/
